Author Archives

Professional focus is on helping the 30 million local businesses fight back against Amazon and the Tech Giants.

• Amazon is killing off every business in America

  By Richard Corriere on November 16, 2020 • ( 0 )

  Slow Motion Starvation Amazon has for the past twenty years implemented a strategy to starve every other business in America to death in slow motion. Sounds overly dramatic. I think not. Amazon Starves Businesses to Death – One Product At… Read More ›

• Retail Apocalypse

  By Richard Corriere on November 16, 2020 • ( 0 )

  What makes Amazon such a lethal monster is its mastery of logistics and multiple streams of revenue.  It’s 2017 earnings were a whopping $178 billion.  In 2016 it earned $15 billion from its web services which accounted for 89% of… Read More ›

• Amazon’s Secret Marketing Strategy Revealed

  By Richard Corriere on June 24, 2019 • ( 0 )

  

  Overview:  Market Watch, the Wall Street insider websites reports that  Amazon’s yearly revenues were $232.89 billion last year.  Think about that Amazon’s 2018 revenues for just a minute.  GM, one of the foundation companies in the world with its 20,000 dealerships… Read More ›

• 2019 Top 12 OnlineTrends

  By Richard Corriere on June 20, 2019 • ( 0 )

  2019 Online Trends 50% of the world’s population has access to the internet E-commerce sales are up 12.4% over the prior year E-commerce is 15% of  US retail sales Mobile advertising now accounts for 33% – Google and Facebook still… Read More ›

• What’s killing local businesses?

  By Richard Corriere on June 19, 2019 • ( 0 )

  

  Local businesses are being killed off.  Storefronts are empty.  More and more main street looks like desolation row. Malls have become decaying relics. Each local business that closes its doors decreases local shoppers desire to shop on main street. People… Read More ›

• Amazon doesn’t advertise and neither should local businesses

  By Richard Corriere on June 3, 2019 • ( 0 )

  Google, Facebook, and Amazon spend millions of dollars promoting digital advertising.  Here’s the fact:  Digital Advertising is a fraud.  Research shows that 60% of digital advertising is fraudulent.  It could be bots, view-ability, or Chinese click farms.  It doesn’t matter… Read More ›

• Amazon’s Secret Marketing Strategy Revealed

  By Richard Corriere on May 29, 2019 • ( 0 )

  Market Watch, the Wall Street insider websites reports that Amazon earned $232.89 billion last year https://www.marketwatch.com/investing/stock/amzn/financials.   It is achieving this mind blogging revenues by systematically taking business away from local businesses.  Amazon is growing its revenue and operating margins.  The… Read More ›

• The Fraud of Digital Advertising

  By Richard Corriere on May 1, 2019 • ( 0 )

  Advertisers spend the most money on digital advertising ($111 billion per year).  Digital advertising spend is the fastest growing advertising segment.  Google and Facebook control 90% of digital advertising.  60% of digital advertising is fraud.  George Simpson in his article,… Read More ›

• The Rigged Retail Playing Field

  By Richard Corriere on April 29, 2019 • ( 0 )

  

  Take a look at the chart of America’s monopolies and it is not difficult to understand the the issues facing local businesses – the playing field is rigged. Emily Stewart writes, “From cellphone providers to beer to cat food, consumers… Read More ›

• How Amazon is destroying media companies

  By Richard Corriere on August 27, 2018 • ( 1 )

  Executive Summary: Advertising has moved from print, TV, and radio to digital Google and Facebook control 90% of all digital advertising growth Amazon has moved from fifth to third in digital advertising by earning $2 billion per quarter Traditional media lives or dies based on advertising revenues Google, Facebook and Amazon are choking off traditional … Continue reading Amazon Monopoly growing threat to local media companies