2019 Top 12 OnlineTrends

2019 Online Trends

  1. 50% of the world’s population has access to the internet
  2. E-commerce sales are up 12.4% over the prior year
  3. E-commerce is 15% of  US retail sales
  4. Mobile advertising now accounts for 33%
  5. – Google and Facebook still account for the majority of online ad revenue
  6. – Amazon, Twitter, Snapchat, and Pinterest growing ad revenues fast
  7. – Google’s ad revenue grew 1.4 times over the past nine quarters and Facebook’s grew 1.9 times
  8. – 6.3 hours each day with digital media
  9. – 47 million people have installed Amazon Echoes
  10. – 2.4 billion interactive game players in the world
  11. – Cloud services revenues of Google, Amazon, and Microsoft are  $14 billion, 58% increase.
  12. – 26% of US adults consider themselves online “almost constantly”
  13. – 39% of 18 to 29 year-olds are online constantly

Apple, Facebook, Instagram, Google, and Amazon’s Addiction Business Model

Apple, Facebook, Instagram, Google, and Amazon’s Addiction Business Model

Apple, Facebook, Instagram, Google, and Amazon’s Addiction Business Model

The world, albeit slowly, is waking to the Tech Giants’ Addiction Business Model. See Chamath Palihapitiya a former Facebook employee who has begun to blow the whistle on social media addiction. Their model is simple – provide a platform which requires no expertise, is self-administered, offers unlimited self-involvement, and membership in a cyber world that requires ZERO real world action.

In 2001 a powerful study titled, “Repeated self-administered cocaine “binges” in rats: effects on cocaine intake and withdrawal.” One of the keys to addiction was self-administered. Self-administration addiction.

On January 2, 2018 two powerful Apple shareholders told Cupertino to better protect children from the dangers of its addictive gadgets. In a 2017 Study researchers found, “Using Many Social Media Platforms Linked With Depression, Anxiety Risk.”

Adolescent research from UCLA, the American Psychological Association, and Harvard Medical School found that teens’ overuse of smart devices and social media leads to higher rates of depression, sleep deprivation, weight gain, poor self-image, and a lack of empathy.Negative effects of social media on teens

The Tech Giants are selling something better than cocaine. They are selling self-administered cyber addiction. The tech addiction is based on taking action that the addict believes in some way or other influences a desired outcome: Status, Need gratification, Social currency, and membership in a non-existent, unreal cyber community based on the assumption that “everything about me” is relevant to the cyber community. People belong to cyber communities, not to listen, but to emote, post, and highlight personal mundane events.

In the cyber world the mundane is seen by the self-involved as important. Reactions replace thought and participation replaces real-world action. There is no time or room for understanding, perspective, and another’s POV when the addict fears being left out of the narrative. It becomes essential to the addict to be online at all times. The tech giants want teens and adult addicts online in order to sell advertising and collect data.

There is however an even far greater negative impact from the Tech Giants model and that is what it has done to local media, local business and local communities. The Tech Giants control online search and online advertising. They control who sees what. Keep in mind, few online visitors ever get past the first page of any search. Who appears on the first page is controlled by MONEY. Money that local businesses cannot pay.

The Tech Giants control the cyber world. Addicted teens are simply collateral damage when hundreds of billions of dollars of revenue is at stake.