Facebook quickly becoming as dangerous to local business as Amazon

Facebook is entering the home services market Facebook goes after local business. Starting today, U.S. Facebook users browsing the Facebook Marketplace will be able to search thousands of home service professionals through a new feature that helps users locate top-rated and vetted professionals like house cleaners, plumbers, contractors, and others, as well as receive quotes.

THE NET-NET. FACEBOOK GAINS DIRECT CONTROL OVER LOCAL SERVICE PROFESSIONALS. JUST LIKE AMAZON, WHO FACEBOOK USERS FIND WILL BE DIRECTLY LINKED TO HOW MUCH $$$$ EACH LOCAL SERVICE PROFESSIONAL SPENDS WITH FACEBOOK. Facebook after local businesses

When users click on one of the prompts, they’re walked through a form to fill out other relevant data in order to find matching home pros. The service pro who follows up will respond on Messenger.

THE NET-NET. FACEBOOK DIRECTLY CONTROLS THE CUSTOMER/SERVICE PROFESSIONAL INTERACTION. FOLLOW THE MONEY.

Amazon expanded into this category several years ago with Walmart quickly following.

THE NET-NET. LOCAL COMMUNITIES DON’T PROSPER. MAIN STREET BECOMES A GHOST TOWN. ALL THAT WILL REMAIN ARE THE TECH GIANTS AND THE GIANT RETAIL CHAINS.

Google and Facebook control everything

Local media companies and local retailers are under attack from Google, Amazon, & Facebook.
•    Google and Facebook control 76% of digital advertising and 85% of each new dollar spent on digital.
•    Google controls 12% of all advertising revenues globally.
•    Amazon controls 41% of all online retail.   In 2016 Amazon[i] accounted for $0.51 of every $1 of growth in online retail and 24% of total retail growth.  Amazon, you already know.  Welcome to Facebook and Google’s “Buy Buttons”.
•    Google and Facebook control 67%[ii] of global mobile ad revenues[iii].
•    Newspaper dollars are off nearly two-thirds.  Ad spending will slide to $18.3 billion this year, down from $51.5 billion. They’ve been dropping for 10 straight years, quickly at first and now more gradually, though still at a pace of 8 or 9 percent per year.

A new forecast from ZenithOptimedia, the London agency, projects newspaper dollars will fall another 8 percent this year, to $18.3 billion. That’s down from a peak of $51.5 billion in 2006, meaning nearly two-thirds of all ad spending in the category has evaporated in just a decade.  What’s more, the declines will continue. By 2018, spending will have fallen to $15.1 billion, down 9 percent from 2017.
•    Traditional Program Viewing Sinks For TV Networks / 9,14, 2016 / MediaPost.  For the entire September to September TV season, broadcast networks showed more declines in traditional prime-time TV program ratings — with three of the four top channels losing ground.

G4’s technology platform connects dealers and other retailers to local media channels directly (that is, under full control of the dealer/retailer) and in real time (any changes made by the dealer/retailer show up on the local media or self-owned website instantaneously!).   Dealers/retailers now collaborate with local media at warp speed, creating value and immediacy to the local consumer that the Tech Giants simply cannot match.